Articles and Research

Too young to be a Boomer, too old to be Gen X: Meet the microgeneration 'Generation Jones'

Generation Jones are a micro-generation of "practical idealists" who were "forged in the fires of social upheaval while too young to play a part."
Upworth
February 18, 2026

Experts Make 2025 Predictions for Generation Beta

AI will take over classrooms with radically personalized education; Gen Beta will develop unique human skills like compassion as highest commodities.
Sun Sentinel
January 10, 2025

Senior Living in 2025: Essential Future Trends Every Family Should Know

Intergenerational living, remote patient monitoring, personalized wellness programs transforming senior care; 77% want to age in place.
SeniorSite
June 24, 2025

Who Is Gen Beta, and How Can We Understand Them?

86% of Americans think many Gen Beta careers don't exist yet; they'll face climate challenges with 'sink or sustainably swim' mindset.
Raleigh Magazine
August 20, 2025

Generation Beta: Immersed in AI and Tech Like Never Before

Gen Z parents may shield their Gen Beta children from being chronically online, unlike millennial parents with Gen Alpha.
NBC News
January 2, 2025

Welcome Gen Beta - The AI Natives

AI and automation will be fully embedded in Gen Beta's daily life; they'll inherit climate challenges with sustainability as an expectation.
McCrindle Research
June 6, 2025

How Gen Beta Will Fit Into and Redefine Tomorrow's World

Gen Beta will be most urban generation ever; 46% born in Asia-Pacific, one-third African, reshaping global economics and spending patterns.
World Economic Forum
February 1, 2025

Generation Beta Starts in 2025: 5 Things to Know

Born 2025-2039, Gen Beta will experience seamless AI integration, witness demographic shifts, and many will live to see the 22nd century.
ABC News / Good Morning America
January 2, 2025

The Lost Generation and Its Influence on Literature and Culture

Influence extended beyond literature into visual arts and music, reflecting broader cultural movements of the 1920s and 1930s; legacy remains relevant.
European International Journal
November 8, 2024

The Lost Generation: Who They Are and Why They're Lost

Born 1883-1900, disillusionment after WWI led to hedonism and rebellion; writers like Hemingway and Fitzgerald defined 1920s literary landscape.
FamilySearch
October 27, 2023

The Silent Generation (1928-1945) and Their Needs Today

23 million Americans aged 79-97 face healthcare, financial security, loneliness, and aging-in-place challenges; Social Security averages $1,907/month.
Heart of Gold Care
August 6, 2025

How Many WWII Veterans Are Still Alive in 2025?

Approximately 45,418 American WWII veterans remain alive in 2025, with 230 passing away daily; most are in their late 90s or centenarian years.
WIS.IT
October 17, 2025

The Greatest Generation: A Legacy of Valor and Sacrifice

Born 1901-1927, they faced the Great Depression and WWII with resilience, courage, and patriotism, laying groundwork for modern democracy.
Clear Path for Veterans
June 6, 2024

Intriguing Facts About the Silent Generation

50 million born 1928-1945 survived the Great Depression and WWII, shaping values of frugality, resilience, and understated contributions to civil rights.
The Fact Site
April 16, 2025

Gritty Facts About the Greatest Generation (1901-1927)

They endured the Great Depression, fought WWII, invented crash test dummies, raised influential leaders, and rebuilt the economy while maintaining resilience.
The Fact Site
April 14, 2025

Where Each Generation Is Moving Across the U.S. in 2025

Silent Generation has lowest moving numbers but follows trend to Florida, Texas, Carolinas; many are aging in place rather than relocating.
Retirement Living
November 6, 2025

Understanding Generation Alpha - The AI Natives

More than 2.8 million Gen Alphas born globally every week; born 2010-2024, will stay in education longer and live with parents into late 20s.
McCrindle
April 4, 2024

Gen Alpha Trends 2025: The Largest Tech-Savvy Generation

Gen Alpha expected to reach 2 billion by 2025, making them the largest generation; 70% have Millennial parents prioritizing tech integration.
Camp House
October 28, 2025

Gen Z & Millennials: Workplace Expectations - Bridging the Generation Gap

By 2025, Gen Z and Millennials comprise 60% of workforce; forcing Gen Z into email communication can reduce productivity 30%.
Masis Staffing
September 9, 2025

Understanding millennials and generation Z in the workplace

Examines expectations, motivations, and work model preferences of younger generations to enhance talent retention strategies.
Human Resource Journal
January 30, 2025

15 Cultural and Generational Work Preferences to Address in 2025

Boomers and Gen X value stability; Millennials and Gen Z prioritize flexibility and work-life balance at 57% overall, 60% for millennials.
Carr Workplaces
May 7, 2025

IPSOS Generations Report 2024

Challenges generational stereotypes and explores what truly unites and divides Gen Z, Millennials, Gen X, and Boomers globally.
Ipsos
July 15, 2024

Generations: Now and Next 2024-2025

Analyzes how each generation approaches technology, work, finance, education, and sustainability over the next 3-5 years.
The Future Laboratory
June 24, 2024

Society Watch 2024: Understanding the new generation of voters

Gen Z will be 25% of the electorate by 2030; they're less deferential to authority and more willing to engage in civil disobedience.
National Centre for Social Research
June 15, 2024

Generational differences in healthcare: the role of technology

Generational differences significantly impact health perceptions, healthcare decision-making, and attitudes toward digital health technologies.
PMC
February 11, 2025

Gen Alpha is coming. Here's how HR can prepare the workplace

By 2034, millennial, Gen Z, and Gen Alpha workers will make up 80% of the labor market; Gen Alpha will be AI natives.
HR Brew
November 21, 2025

The new retirement is no retirement: Boomers keep working into their seventies

Almost 20% of Americans 65+ are employed, nearly double from 35 years ago; they're reshaping workplace expectations.
Fortune
December 27, 2024

Inside the Multi-Generational Workforce: 2025 Report

33.4% of boomers fear insufficient retirement savings; Gen Z's second fear is lacking skills for career advancement.
iHire
May 28, 2025

Gen Z's average job stint is 1.1 years - it's not job-hopping, it's growth-hunting

Entry-level job postings declined 29% since Jan 2024; 75% of Gen Z use AI to upskill, far more than any other generation.
Randstad
July 14, 2025

Deloitte Global Gen Z and Millennial Survey 2025

Gen Zs and millennials pursue a 'trifecta' of money, meaning, and well-being; 77% believe GenAI will impact their work within a year.
Deloitte
June 1, 2025

How baby boomers can close a retirement savings gap

Only 40% of boomers ages 61-65 have enough money for retirement; the shift from pensions to 401(k)s left many underprepared.
CNBC
November 14, 2025

Peak Boomer Retirements Mean Hundreds of Thousands Are Leaving Monthly

Employers need to hire 240,000 people monthly for five years just to replace retiring workers; healthcare will lose 2.135 million.
Protected Income
August 27, 2024

Generation Alpha ends as 2025 kicks off Generation Beta

Generation Alpha, born between 2010-2024, emerged as influential 'mini-millennials' who witnessed COVID and the rise of AI.
ABC News
January 1, 2025

U.S. Companies Aren't Ready for Baby Boomers to Retire

Retiring boomers could reduce U.S. GDP growth by 7.3% by 2030 as decades of institutional knowledge walks out the door.
U.S. News
August 6, 2025

Baby Boomers in 2025: What Their Mass Retirement Means for You

11,200 Americans turn 65 daily through 2027; half of boomers plan to keep working due to financial concerns and rising costs.
SeniorSite
September 5, 2025

The Future of Work: Generational Insights on the Modern Workplace

Gen Z feels most underpaid; 51% of Gen Z and 47% of Millennials will find new jobs without raises; compensation is the #1 motivator.
Checkr
January 15, 2025

7 Gen Alpha Characteristics To Know For 2025

Gen Alpha is redefining social media use, cinema preferences, and work-life balance expectations while managing their own mental health.
GWI
February 9, 2025

HR leaders want to put generational differences to bed in 2025

HR leaders advocate for moving beyond generational stereotypes and embracing flexibility and mentorship across all age groups.
HR Brew
December 20, 2024